Why It's Important To Shop Slow Fashion
We always want to help you learn various ways in which you can be (or remain) a conscious consumer when seeking out your favorite fashionable styles. When shopping slow fashion you first must understand the why or intent behind buying apparel this way. Live dive into the meaning of this movement below.
SLOW FASHION... WHAT DOES IT REALLY MEAN?
The term "slow fashion" was coined in 2007 by Kate Fletcher, a professor of Sustainable Fashion at the London College of Fashion. She defined slow fashion as “an approach that emphasizes quality over quantity and utilizes traditional craftsmanship techniques to create clothing that is built to last.” The slow fashion movement came upon the heels of when fast food was targeted to improve its practices for more healthier ingredients/options for it consumers.
Contrary to fast fashion, slow fashion disapproves of overconsumption and overproduction at the cost of quality, human health and honorable labor practices. When highlighting how fast fashion had many employees working in poor and unethical work environments exposing them to hazardous chemicals, long labor hours and extremely low wages, it became unbearable to turn a blind eye. This in turn allowed slow fashion to gain popularity from conscious consumers and those wanting to see improvements within the manufacturing and production of apparel.
WHAT IS FAST FASHION & WHY IS IT A PROBLEM?
Fast Fashion can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments in various brick & mortar stores at rapid speed to meet high consumer demands (at any and all costs).
"The people in fast fashion factories face dangerous working conditions with exposure to toxic chemicals, poor air quality and overcrowding, leading to tragic factory accidents, like the Rana Plaza collapse in 2013 that killed over 1,000 workers in Bangladesh, and long-term health complications." - The Good House Keeping
We can go down a list of reasons why fast fashion is detrimental to the health of our earth. Minimalism Made Simple made it clear with the 10 key ways to why fast fashion needs to end:
HOW CAN YOU SHOP MORE SUSTAINABLY WITHIN SLOW FASHION?
It's so simple yet so hard at the same time for it takes effort and a certain amount of care! Let's be honest... life is hard within itself. No one wants another thing to research as a new work assignment on their desk... WE GET IT! But the outcome, the amount of money saved and the fulfillment you receive from living in a lifestyle that cherishes QUALITY is more satisfying than any fast shopping day high.
Harpers Bazaar even highlighted the importance of Slow Fashion/Sustainable shopping here that you should check out to view how to transition into a more conscious way of shopping for apparel:
CARE MORE... SHOP SLOW... JOIN THE MOVEMENT!
View our handcrafted small batch designs to start or continue your shopping journey - SUN GODS COLLECTIONS!
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